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Two 4S Models: Ideal for Writing to a General Audience
Our brains love quick and memorable models that impart deeper concepts. When writing for a general audience, consider the 4S model. In...
How Long is a Piece of String? Key Factors That Determine Copy Length
You want to write punchy and short copy, but the client wants more. Or the client wants direct and to-the-point, but you know you’ll need...
Top 10 Tips for Clearer Writing
Our top 10 suggestions for writing clearly
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